Databox alternatives and competitors, compared.

What Databox is

Databox is a dashboard and reporting tool with an AI analyst, Genie, on every plan. Its Agency plan is described as built for agencies managing performance across multiple clients, and it lists an MCP server.

• The Agency plan card lists a starting price of $79, billed annually, plus account packs as you grow. Each pack is listed at $20 a month and adds 5 data sources. The plan lists unlimited users and 20 data sources. The page's FAQ quotes higher figures than its cards; these are the cards.

  Databox pricing page, read 2026-10-25

• Branding and white-labeling is listed as an add-on at $80 a month, not part of any plan. The Agency plan lists cross-account reporting through Genie and an MCP server.

  Databox pricing page, read 2026-10-25

• A Free plan is listed at $0 a month with 1 user and 3 data sources. The page says Databox connects to 130+ tools, spreadsheets, databases and APIs.

  Databox pricing page, read 2026-10-25

Agency reporting tools

Hosted tools that connect each client's sources and build the reports or dashboards themselves. These do the job Databox does, and differ most in what they charge for.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• AgencyAnalytics

  Best for: Agencies that want client reporting running quickly, priced per client.

  	AgencyAnalytics	Databox
  Priced by	Client	Account pack
  Listed from	$20 per client a month, billed annually	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	On its side for warehoused integrations; read live for others	Not stated

  AgencyAnalytics pricing page; AgencyAnalytics help centre, data warehousing article, read 2026-10-16

  SightShark vs AgencyAnalytics, every fact

• Whatagraph

  Best for: Agencies with a larger budget that want one governed reporting layer and AI agents that build reports.

  	Whatagraph	Databox
  Priced by	Credit, one per connected data account	Account pack
  Listed from	€999 a month on Max, billed annually	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Pre-synced on its own platform	Not stated

  Whatagraph pricing page, read 2026-10-16

  SightShark vs Whatagraph, every fact

• DashThis

  Best for: Agencies that want simple white-labeled dashboards, priced by dashboard rather than by client.

  	DashThis	Databox
  Priced by	Dashboard	Account pack
  Listed from	$54 a month, or $44 paid yearly	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Not stated	Not stated

  DashThis pricing page, read 2026-10-16

  SightShark vs DashThis, every fact

• Swydo

  Best for: Agencies that want unlimited clients and users on one plan, and pay by data source.

  	Swydo	Databox
  Priced by	Data source	Account pack
  Listed from	€69 a month, or €62 billed annually, 10 sources included	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Not stated	Not stated

  Swydo pricing page, read 2026-10-25

Data connectors and pipelines

Tools that move client data into a reporting tool, a spreadsheet or a warehouse you already use. You build the reports. These replace the plumbing under Databox rather than the reports on top.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• Supermetrics

  Best for: Agencies that build their own reports in Sheets, Data Studio or Power BI and want data moved there on a fixed plan.

  	Supermetrics	Databox
  Priced by	Fixed plan, with caps on sources and accounts	Account pack
  Listed from	$49 a month, or $39 billed yearly	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Not stored by default; moved to your tools	Not stated

  Supermetrics pricing page; Supermetrics agency page, read 2026-10-16

  SightShark vs Supermetrics, every fact

• Funnel.io

  Best for: Agencies that want marketing data collected and tidied before it reaches their reporting tools.

  	Funnel.io	Databox
  Priced by	Plan tier	Account pack
  Listed from	$300 a month, billed yearly	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Collected by Funnel; cloud destinations from Business	Not stated

  Funnel pricing page, read 2026-10-16

  SightShark vs Funnel.io, every fact

• Windsor.ai

  Best for: Agencies that want low-cost connectors into the reporting tool they already use.

  	Windsor.ai	Databox
  Priced by	Plan, with caps on sources and accounts	Account pack
  Listed from	$23 a month, or $19 billed yearly	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Sent to the destination you choose	Not stated

  Windsor.ai pricing page, read 2026-10-16

  SightShark vs Windsor.ai, every fact

• Airbyte

  Best for: Agencies with data engineers who want open-source data movement and will build the reporting themselves.

  	Airbyte	Databox
  Priced by	Data volume or capacity; Core is free	Account pack
  Listed from	Core free; Standard from $20 a month	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Moved into a destination you run	Not stated

  Airbyte docs and pricing page; Airbyte pricing page, read 2026-10-16

  SightShark vs Airbyte, every fact

• Data Bloo

  Best for: Agencies already reporting in Data Studio that want ready-made templates.

  	Data Bloo	Databox
  Priced by	Not listed	Account pack
  Listed from	Not listed	Agency from $79, billed annually, plus $20 a month per pack
  Where the data sits	Not stored; read live into Data Studio	Not stated

  Data Bloo templates page; Data Bloo connectors page; Data Bloo Custom Master Template and connectors pages, read 2026-10-16

  SightShark vs Data Bloo, every fact

SightShark

SightShark is the pipeline and the reports together. It writes every client’s sources into a data warehouse your agency owns, cleans the numbers up there, and runs dashboards, alerts and the chatbot from those tables.

• The data lands in your own cloud account

  We write into a data warehouse you already own, in the region you choose, from the first sync. It is not something you unlock on a higher plan.

• The numbers are cleaned up, not just copied

  One name per metric, one type, one grain, one currency, across every platform. The work runs in SQL inside your warehouse, so you can read how any number was built.

• Reports for every client, not one report

  You assign a template per client. Each client logs in and sees only their own data. No second copy of the data per client.

• Ask questions in plain English

  On Growth and above, the chatbot reads the same cleaned-up tables your dashboards read, using your own LLM key. One set of numbers for all of it.

Plans are listed from $499 a month, sized by the number of clients. Custom branding and your own domain are on Enterprise only. There is no self-serve signup. Every plan starts with a booked demo. Data syncs once a day, not live.

When one of the others fits better

• You want sources read live, or synced more than once a day.
• You want to start on a free plan or sign up yourself, without a demo.
• You do not want a cloud account of your own to set up or pay for.

Before you switch from Databox

Three things to check on your current setup, each from what Databox states on its own pages.

• White label is extra

  Branding and white-labeling is an add-on at $80 a month. Some alternatives include it and some keep it for a top plan, so compare the total rather than the base price.

• Account packs

  Each account pack adds 5 data sources, so the bill follows data sources across the roster. Count them per client before you price a replacement.

• The free plan

  If you are on the free plan, with 1 user and 3 data sources, most paid alternatives will cost more. Compare against the plan you would actually need for your roster.

Questions people ask