Supermetrics alternatives and competitors, compared.

What Supermetrics is

Supermetrics moves marketing data into the tools you use: Claude, ChatGPT, Copilot, Data Studio (listed there as Looker Studio), Google Sheets, Excel and Power BI on every plan, and data warehouses on Enterprise. It also lists Supermetrics Studio dashboards on every plan and publishes an MCP server.

• Starter is listed from $49 a month, or $39 a month billed yearly, and Growth from $199, or $159 billed yearly. Starter lists 2 data sources, 2 accounts per data source and 1 user. Growth lists 7 data sources, 7 accounts per data source and 2 users. Both list 1 core destination. Enterprise is priced on request.

  Supermetrics pricing page, read 2026-10-16

• Supermetrics says it does not store client data by default. It transfers it from source to destination.

  Supermetrics agency page, read 2026-10-16

• Warehouse destinations including Snowflake and BigQuery are listed under the Enterprise plan. Data Transformations, Supermetrics Storage and Data API access are also ticked on Enterprise only.

  Supermetrics pricing page, read 2026-10-16

Data connectors and pipelines

Tools that move client data into a reporting tool, a spreadsheet or a warehouse you already use. These do the job Supermetrics does, and differ most in pricing, caps and destinations.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• Funnel.io

  Best for: Agencies that want marketing data collected and tidied before it reaches their reporting tools.

  	Funnel.io	Supermetrics
  Priced by	Plan tier	Fixed plan, with caps on sources and accounts
  Listed from	$300 a month, billed yearly	$49 a month, or $39 billed yearly
  Where the data sits	Collected by Funnel; cloud destinations from Business	Not stored by default; moved to your tools

  Funnel pricing page, read 2026-10-16

  SightShark vs Funnel.io, every fact

• Windsor.ai

  Best for: Agencies that want low-cost connectors into the reporting tool they already use.

  	Windsor.ai	Supermetrics
  Priced by	Plan, with caps on sources and accounts	Fixed plan, with caps on sources and accounts
  Listed from	$23 a month, or $19 billed yearly	$49 a month, or $39 billed yearly
  Where the data sits	Sent to the destination you choose	Not stored by default; moved to your tools

  Windsor.ai pricing page, read 2026-10-16

  SightShark vs Windsor.ai, every fact

• Airbyte

  Best for: Agencies with data engineers who want open-source data movement and will build the reporting themselves.

  	Airbyte	Supermetrics
  Priced by	Data volume or capacity; Core is free	Fixed plan, with caps on sources and accounts
  Listed from	Core free; Standard from $20 a month	$49 a month, or $39 billed yearly
  Where the data sits	Moved into a destination you run	Not stored by default; moved to your tools

  Airbyte docs and pricing page; Airbyte pricing page, read 2026-10-16

  SightShark vs Airbyte, every fact

• Data Bloo

  Best for: Agencies already reporting in Data Studio that want ready-made templates.

  	Data Bloo	Supermetrics
  Priced by	Not listed	Fixed plan, with caps on sources and accounts
  Listed from	Not listed	$49 a month, or $39 billed yearly
  Where the data sits	Not stored; read live into Data Studio	Not stored by default; moved to your tools

  Data Bloo templates page; Data Bloo connectors page; Data Bloo Custom Master Template and connectors pages, read 2026-10-16

  SightShark vs Data Bloo, every fact

Agency reporting tools

Hosted tools that connect each client's sources and build the reports themselves. Choose one of these to replace Supermetrics and the reporting tool on top of it with one product.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• AgencyAnalytics

  Best for: Agencies that want client reporting running quickly, priced per client.

  	AgencyAnalytics	Supermetrics
  Priced by	Client	Fixed plan, with caps on sources and accounts
  Listed from	$20 per client a month, billed annually	$49 a month, or $39 billed yearly
  Where the data sits	On its side for warehoused integrations; read live for others	Not stored by default; moved to your tools

  AgencyAnalytics pricing page; AgencyAnalytics help centre, data warehousing article, read 2026-10-16

  SightShark vs AgencyAnalytics, every fact

• Whatagraph

  Best for: Agencies with a larger budget that want one governed reporting layer and AI agents that build reports.

  	Whatagraph	Supermetrics
  Priced by	Credit, one per connected data account	Fixed plan, with caps on sources and accounts
  Listed from	€999 a month on Max, billed annually	$49 a month, or $39 billed yearly
  Where the data sits	Pre-synced on its own platform	Not stored by default; moved to your tools

  Whatagraph pricing page, read 2026-10-16

  SightShark vs Whatagraph, every fact

• DashThis

  Best for: Agencies that want simple white-labeled dashboards, priced by dashboard rather than by client.

  	DashThis	Supermetrics
  Priced by	Dashboard	Fixed plan, with caps on sources and accounts
  Listed from	$54 a month, or $44 paid yearly	$49 a month, or $39 billed yearly
  Where the data sits	Not stated	Not stored by default; moved to your tools

  DashThis pricing page, read 2026-10-16

  SightShark vs DashThis, every fact

• Databox

  Best for: Agencies that want dashboards with an AI analyst, and a free plan to try it on.

  	Databox	Supermetrics
  Priced by	Account pack	Fixed plan, with caps on sources and accounts
  Listed from	Agency from $79, billed annually, plus $20 a month per pack	$49 a month, or $39 billed yearly
  Where the data sits	Not stated	Not stored by default; moved to your tools

  Databox pricing page, read 2026-10-25

• Swydo

  Best for: Agencies that want unlimited clients and users on one plan, and pay by data source.

  	Swydo	Supermetrics
  Priced by	Data source	Fixed plan, with caps on sources and accounts
  Listed from	€69 a month, or €62 billed annually, 10 sources included	$49 a month, or $39 billed yearly
  Where the data sits	Not stated	Not stored by default; moved to your tools

  Swydo pricing page, read 2026-10-25

SightShark

SightShark is the pipeline and the reports together. It writes every client’s sources into a data warehouse your agency owns, cleans the numbers up there, and runs dashboards, alerts and the chatbot from those tables.

• The data lands in your own cloud account

  We write into a data warehouse you already own, in the region you choose, from the first sync. It is not something you unlock on a higher plan.

• The numbers are cleaned up, not just copied

  One name per metric, one type, one grain, one currency, across every platform. The work runs in SQL inside your warehouse, so you can read how any number was built.

• Reports for every client, not one report

  You assign a template per client. Each client logs in and sees only their own data. No second copy of the data per client.

• Ask questions in plain English

  On Growth and above, the chatbot reads the same cleaned-up tables your dashboards read, using your own LLM key. One set of numbers for all of it.

Plans are listed from $499 a month, sized by the number of clients. Custom branding and your own domain are on Enterprise only. There is no self-serve signup. Every plan starts with a booked demo. Data syncs once a day, not live.

When one of the others fits better

• You want sources read live, or synced more than once a day.
• You want to start on a free plan or sign up yourself, without a demo.
• You do not want a cloud account of your own to set up or pay for.

Before you switch from Supermetrics

Three things to check on your current setup, each from what Supermetrics states on its own pages.

• Two caps to count

  Plans cap data sources and accounts per data source, with add-ons up to a limit on each plan. Count both for your roster before pricing a replacement.

• Where the history is

  Supermetrics says it does not store client data by default; it moves it to your destination. Your history is wherever you sent it, so keep that destination when you switch.

• Warehouses on Enterprise

  Warehouse destinations are listed on its Enterprise plan. If you need a warehouse, compare against that plan rather than the entry price.

Questions people ask