Funnel.io alternatives and competitors, compared.

What Funnel.io is

Funnel collects marketing data, tidies it, and sends it on to reporting tools and cloud storage. It lists Funnel AI on every plan and MCP access from the Starter plan up.

• The plans are Starter, Business and Enterprise. Starter is listed from $300 a month and Business from $600 a month, both billed yearly. Enterprise is priced on request.

  Funnel pricing page, read 2026-10-16

• BigQuery and Amazon S3 are listed as cloud destinations on the Business plan. Snowflake is listed as an extra destination on Enterprise.

  Funnel pricing page, read 2026-10-16

• Funnel AI is listed on every plan. MCP, described as working with your marketing data in Claude, ChatGPT and other AI tools, is listed from Starter.

  Funnel pricing page, read 2026-10-16

Data connectors and pipelines

Tools that move client data into a reporting tool, a spreadsheet or a warehouse you already use. These do the job Funnel.io does, and differ most in pricing, caps and destinations.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• Supermetrics

  Best for: Agencies that build their own reports in Sheets, Data Studio or Power BI and want data moved there on a fixed plan.

  	Supermetrics	Funnel.io
  Priced by	Fixed plan, with caps on sources and accounts	Plan tier
  Listed from	$49 a month, or $39 billed yearly	$300 a month, billed yearly
  Where the data sits	Not stored by default; moved to your tools	Collected by Funnel; cloud destinations from Business

  Supermetrics pricing page; Supermetrics agency page, read 2026-10-16

  SightShark vs Supermetrics, every fact

• Windsor.ai

  Best for: Agencies that want low-cost connectors into the reporting tool they already use.

  	Windsor.ai	Funnel.io
  Priced by	Plan, with caps on sources and accounts	Plan tier
  Listed from	$23 a month, or $19 billed yearly	$300 a month, billed yearly
  Where the data sits	Sent to the destination you choose	Collected by Funnel; cloud destinations from Business

  Windsor.ai pricing page, read 2026-10-16

  SightShark vs Windsor.ai, every fact

• Airbyte

  Best for: Agencies with data engineers who want open-source data movement and will build the reporting themselves.

  	Airbyte	Funnel.io
  Priced by	Data volume or capacity; Core is free	Plan tier
  Listed from	Core free; Standard from $20 a month	$300 a month, billed yearly
  Where the data sits	Moved into a destination you run	Collected by Funnel; cloud destinations from Business

  Airbyte docs and pricing page; Airbyte pricing page, read 2026-10-16

  SightShark vs Airbyte, every fact

• Data Bloo

  Best for: Agencies already reporting in Data Studio that want ready-made templates.

  	Data Bloo	Funnel.io
  Priced by	Not listed	Plan tier
  Listed from	Not listed	$300 a month, billed yearly
  Where the data sits	Not stored; read live into Data Studio	Collected by Funnel; cloud destinations from Business

  Data Bloo templates page; Data Bloo connectors page; Data Bloo Custom Master Template and connectors pages, read 2026-10-16

  SightShark vs Data Bloo, every fact

Agency reporting tools

Hosted tools that connect each client's sources and build the reports themselves. Choose one of these to replace Funnel.io and the reporting tool on top of it with one product.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• AgencyAnalytics

  Best for: Agencies that want client reporting running quickly, priced per client.

  	AgencyAnalytics	Funnel.io
  Priced by	Client	Plan tier
  Listed from	$20 per client a month, billed annually	$300 a month, billed yearly
  Where the data sits	On its side for warehoused integrations; read live for others	Collected by Funnel; cloud destinations from Business

  AgencyAnalytics pricing page; AgencyAnalytics help centre, data warehousing article, read 2026-10-16

  SightShark vs AgencyAnalytics, every fact

• Whatagraph

  Best for: Agencies with a larger budget that want one governed reporting layer and AI agents that build reports.

  	Whatagraph	Funnel.io
  Priced by	Credit, one per connected data account	Plan tier
  Listed from	€999 a month on Max, billed annually	$300 a month, billed yearly
  Where the data sits	Pre-synced on its own platform	Collected by Funnel; cloud destinations from Business

  Whatagraph pricing page, read 2026-10-16

  SightShark vs Whatagraph, every fact

• DashThis

  Best for: Agencies that want simple white-labeled dashboards, priced by dashboard rather than by client.

  	DashThis	Funnel.io
  Priced by	Dashboard	Plan tier
  Listed from	$54 a month, or $44 paid yearly	$300 a month, billed yearly
  Where the data sits	Not stated	Collected by Funnel; cloud destinations from Business

  DashThis pricing page, read 2026-10-16

  SightShark vs DashThis, every fact

• Databox

  Best for: Agencies that want dashboards with an AI analyst, and a free plan to try it on.

  	Databox	Funnel.io
  Priced by	Account pack	Plan tier
  Listed from	Agency from $79, billed annually, plus $20 a month per pack	$300 a month, billed yearly
  Where the data sits	Not stated	Collected by Funnel; cloud destinations from Business

  Databox pricing page, read 2026-10-25

• Swydo

  Best for: Agencies that want unlimited clients and users on one plan, and pay by data source.

  	Swydo	Funnel.io
  Priced by	Data source	Plan tier
  Listed from	€69 a month, or €62 billed annually, 10 sources included	$300 a month, billed yearly
  Where the data sits	Not stated	Collected by Funnel; cloud destinations from Business

  Swydo pricing page, read 2026-10-25

SightShark

SightShark is the pipeline and the reports together. It writes every client’s sources into a data warehouse your agency owns, cleans the numbers up there, and runs dashboards, alerts and the chatbot from those tables.

• The data lands in your own cloud account

  We write into a data warehouse you already own, in the region you choose, from the first sync. It is not something you unlock on a higher plan.

• The numbers are cleaned up, not just copied

  One name per metric, one type, one grain, one currency, across every platform. The work runs in SQL inside your warehouse, so you can read how any number was built.

• Reports for every client, not one report

  You assign a template per client. Each client logs in and sees only their own data. No second copy of the data per client.

• Ask questions in plain English

  On Growth and above, the chatbot reads the same cleaned-up tables your dashboards read, using your own LLM key. One set of numbers for all of it.

Plans are listed from $499 a month, sized by the number of clients. Custom branding and your own domain are on Enterprise only. There is no self-serve signup. Every plan starts with a booked demo. Data syncs once a day, not live.

When one of the others fits better

• You want sources read live, or synced more than once a day.
• You want to start on a free plan or sign up yourself, without a demo.
• You do not want a cloud account of your own to set up or pay for.

Before you switch from Funnel.io

Three things to check on your current setup, each from what Funnel.io states on its own pages.

• The tidying rules

  Funnel tidies data before sending it on, and your reports depend on those rules. List the ones you rely on before switching, so they can be rebuilt.

• Destination tiers

  BigQuery and Amazon S3 are listed on Business, and Snowflake as an extra destination on Enterprise. Check which plan of the replacement includes the destination you use.

• Agency plans

  On its agency pricing, exports to BigQuery, S3, Azure and Snowflake are ticked for Agency Advanced and not for Agency Standard. Compare against the plan you are actually on.

Questions people ask