Whatagraph alternatives and competitors, compared.

What Whatagraph is

Whatagraph is a marketing reporting platform. It connects sources, sets metric, blend and currency rules once, and builds reports on top. It lists 60+ native integrations, IQ Agents that set up sources and build reports, and Whatagraph IQ for report creation, chat and summaries.

• Whatagraph lists two plans. Max is listed from €999 a month, billed annually, and Prime is priced on request. Both list unlimited users and reports, IQ Agents, and Whatagraph IQ for report creation, chat and summaries.

  Whatagraph pricing page, read 2026-10-16

• Plans are counted in credits. One credit is one connected data account, for example one Facebook Ads account, and Max starts from 50 credits.

  Whatagraph pricing page, read 2026-10-16

• Whatagraph Storage, described as widgets loading from pre-synced data, is on both plans. In the plan table, Transfer to BigQuery is not on Max and is an add-on on Prime, and transfer to Data Studio (listed there under its former name, Looker Studio) is on Prime only.

  Whatagraph pricing page, read 2026-10-16

Agency reporting tools

Hosted tools that connect each client's sources and build the reports or dashboards themselves. These do the job Whatagraph does, and differ most in what they charge for.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• AgencyAnalytics

  Best for: Agencies that want client reporting running quickly, priced per client.

  	AgencyAnalytics	Whatagraph
  Priced by	Client	Credit, one per connected data account
  Listed from	$20 per client a month, billed annually	€999 a month on Max, billed annually
  Where the data sits	On its side for warehoused integrations; read live for others	Pre-synced on its own platform

  AgencyAnalytics pricing page; AgencyAnalytics help centre, data warehousing article, read 2026-10-16

  SightShark vs AgencyAnalytics, every fact

• DashThis

  Best for: Agencies that want simple white-labeled dashboards, priced by dashboard rather than by client.

  	DashThis	Whatagraph
  Priced by	Dashboard	Credit, one per connected data account
  Listed from	$54 a month, or $44 paid yearly	€999 a month on Max, billed annually
  Where the data sits	Not stated	Pre-synced on its own platform

  DashThis pricing page, read 2026-10-16

  SightShark vs DashThis, every fact

• Databox

  Best for: Agencies that want dashboards with an AI analyst, and a free plan to try it on.

  	Databox	Whatagraph
  Priced by	Account pack	Credit, one per connected data account
  Listed from	Agency from $79, billed annually, plus $20 a month per pack	€999 a month on Max, billed annually
  Where the data sits	Not stated	Pre-synced on its own platform

  Databox pricing page, read 2026-10-25

• Swydo

  Best for: Agencies that want unlimited clients and users on one plan, and pay by data source.

  	Swydo	Whatagraph
  Priced by	Data source	Credit, one per connected data account
  Listed from	€69 a month, or €62 billed annually, 10 sources included	€999 a month on Max, billed annually
  Where the data sits	Not stated	Pre-synced on its own platform

  Swydo pricing page, read 2026-10-25

Data connectors and pipelines

Tools that move client data into a reporting tool, a spreadsheet or a warehouse you already use. You build the reports. These replace the plumbing under Whatagraph rather than the reports on top.

As listed on each vendor’s own page, on the date under each tool below. Check the date before relying on a figure.

• Supermetrics

  Best for: Agencies that build their own reports in Sheets, Data Studio or Power BI and want data moved there on a fixed plan.

  	Supermetrics	Whatagraph
  Priced by	Fixed plan, with caps on sources and accounts	Credit, one per connected data account
  Listed from	$49 a month, or $39 billed yearly	€999 a month on Max, billed annually
  Where the data sits	Not stored by default; moved to your tools	Pre-synced on its own platform

  Supermetrics pricing page; Supermetrics agency page, read 2026-10-16

  SightShark vs Supermetrics, every fact

• Funnel.io

  Best for: Agencies that want marketing data collected and tidied before it reaches their reporting tools.

  	Funnel.io	Whatagraph
  Priced by	Plan tier	Credit, one per connected data account
  Listed from	$300 a month, billed yearly	€999 a month on Max, billed annually
  Where the data sits	Collected by Funnel; cloud destinations from Business	Pre-synced on its own platform

  Funnel pricing page, read 2026-10-16

  SightShark vs Funnel.io, every fact

• Windsor.ai

  Best for: Agencies that want low-cost connectors into the reporting tool they already use.

  	Windsor.ai	Whatagraph
  Priced by	Plan, with caps on sources and accounts	Credit, one per connected data account
  Listed from	$23 a month, or $19 billed yearly	€999 a month on Max, billed annually
  Where the data sits	Sent to the destination you choose	Pre-synced on its own platform

  Windsor.ai pricing page, read 2026-10-16

  SightShark vs Windsor.ai, every fact

• Airbyte

  Best for: Agencies with data engineers who want open-source data movement and will build the reporting themselves.

  	Airbyte	Whatagraph
  Priced by	Data volume or capacity; Core is free	Credit, one per connected data account
  Listed from	Core free; Standard from $20 a month	€999 a month on Max, billed annually
  Where the data sits	Moved into a destination you run	Pre-synced on its own platform

  Airbyte docs and pricing page; Airbyte pricing page, read 2026-10-16

  SightShark vs Airbyte, every fact

• Data Bloo

  Best for: Agencies already reporting in Data Studio that want ready-made templates.

  	Data Bloo	Whatagraph
  Priced by	Not listed	Credit, one per connected data account
  Listed from	Not listed	€999 a month on Max, billed annually
  Where the data sits	Not stored; read live into Data Studio	Pre-synced on its own platform

  Data Bloo templates page; Data Bloo connectors page; Data Bloo Custom Master Template and connectors pages, read 2026-10-16

  SightShark vs Data Bloo, every fact

SightShark

SightShark is the pipeline and the reports together. It writes every client’s sources into a data warehouse your agency owns, cleans the numbers up there, and runs dashboards, alerts and the chatbot from those tables.

• The data lands in your own cloud account

  We write into a data warehouse you already own, in the region you choose, from the first sync. It is not something you unlock on a higher plan.

• The numbers are cleaned up, not just copied

  One name per metric, one type, one grain, one currency, across every platform. The work runs in SQL inside your warehouse, so you can read how any number was built.

• Reports for every client, not one report

  You assign a template per client. Each client logs in and sees only their own data. No second copy of the data per client.

• Ask questions in plain English

  On Growth and above, the chatbot reads the same cleaned-up tables your dashboards read, using your own LLM key. One set of numbers for all of it.

Plans are listed from $499 a month, sized by the number of clients. Custom branding and your own domain are on Enterprise only. There is no self-serve signup. Every plan starts with a booked demo. Data syncs once a day, not live.

When one of the others fits better

• You want sources read live, or synced more than once a day.
• You want to start on a free plan or sign up yourself, without a demo.
• You do not want a cloud account of your own to set up or pay for.

Before you switch from Whatagraph

Three things to check on your current setup, each from what Whatagraph states on its own pages.

• Credits, not clients

  Every connected data account is a credit, so the bill follows accounts rather than clients. Count accounts across the roster when you price a replacement that charges another way.

• Data held on its platform

  Widgets load from data Whatagraph has pre-synced on its own platform. History you want to keep has to be exported or rebuilt somewhere you control.

• Moving data out

  Its plan table lists transfer to BigQuery as an add-on on Prime and not on Max, so check what your plan lets you move out before you switch.

Questions people ask