For Businesses
One data foundation. Every department.
Marketing, sales, finance and operations shouldn't each build their own reporting stack. SightShark gives your organization one shared data and reporting layer, while every team works with the reports and insights it needs.
The problem
Same data. Different teams. Duplicated work.
When every team builds its own connections and reports, the company pays for the same work more than once.
Shared data sources
6 platforms
- Google AdsMarketing, Finance, Leadership3x
- Meta AdsMarketingonce
- GA4Marketing, Sales, Leadership3x
- HubSpotMarketing, Sales2x
- StripeSales, Finance2x
- ShopifyFinance, Leadership2x
Every one of those is a separate connection somebody set up and somebody maintains.
Marketing
4
Its own reports
Sales
3
Its own reports
Finance
3
Its own reports
Leadership
3
Its own reports
13 connections, 6 platforms, 7 of them repeats
Same sources. Many systems. Repeated work.
The same data gets connected repeatedly
Different teams independently build connections and pipelines around shared sources.
Reporting logic gets duplicated
Teams recreate similar KPIs, calculations and reporting structures on their own.
More tools. More maintenance.
Every reporting environment is another workflow to manage, update and troubleshoot.
Everyone sees a different version of the business
Different definitions and processes lead to inconsistent views across departments.
The solution
Connect once. Report everywhere.
A shared reporting foundation, so departments work from connected data without rebuilding it.
Your data
6 authorisations, not 13
- Google Ads
- Meta Ads
- GA4
- HubSpot
- Stripe
- Shopify
sightshark_prod.ad_performance
One row per channel, per day
- date
- channel
- campaign
- spend
- impressions
- clicks
- conversions
- revenue
- margin
- currency
Marketing
7 of 10 columns7
Which channel deserves next month's budget?
date channel campaign spend impressions clicks conversions
Sales
4 of 10 columns4
Which leads closed, and where from?
date channel conversions revenue
Finance
5 of 10 columns5
What did we spend, and what came back?
date spend revenue margin currency
Leadership
5 of 10 columns5
Is the plan working, this week?
date channel spend revenue margin
One foundation. Many teams.
Capabilities
A shared reporting layer for the organization.
Give every department the reporting it needs without rebuilding the infrastructure underneath.
Centralized reporting environment
Manage reporting for the organization from one platform instead of separate departmental setups.
- Marketing
- Sales
- Finance
- Leadership
Department-specific reporting
Every team gets the dashboards and metrics relevant to its responsibilities.
Shared data foundation
Connect common sources once and make them available across approved workflows.
Consistent reporting logic
Standardized metrics and structures, so a number means the same thing in every room.
sightshark_prod.ad_performance
- namespend
- typenumber
- grainone row per channel, per day
- currencyreported
Role-based access
Give each person access to the reports and data relevant to their role.
Lower reporting overhead
Less duplicated effort building, maintaining and managing departmental environments.
Get started
Give every department one reporting foundation.
See how SightShark can centralize your organization's reporting while giving each team the visibility it needs.
Limited onboarding slots this month.